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סרטון תדמית הוא סרטון שלרב מטרתו יצירת תדמית חיובית עבור בית העסק בעיני אדם המעוניין להכיר את העסק. בין פרסומות טלוויזיה וסרטון תדמיתי יש הבדל מהותי - הפרסומות "נכפות" על הקהל ואילו סרט תדמית הוא מסר ממוקד שנדרש על ידי הצרכן הפוטנציאלי. סרטון תדמיתי זה אמצעי שיווק באינטרנט חדש יחסית

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